About Us



The Gem City has been built on sweat equity, word of mouth, reputation, love of diamonds and a will to succeed. 

We offer magnificent pieces from prestigious manufactures of fine jewels from across the world, such as Tiffany & Co, Cartier, Bvlgari, Chopard, Van Cleef to name but a few..  Although we are no stranger to the jewelry business and are a second generation jeweler, we knew the key was to provide a service that no one else offered.  We provide accurate imaging and descriptions and most importantly a magnificent selection that can be delivered promptly and securely.

We select our pieces with our customers in mind. We offer Free Shipping and a full 14 Day Money Back Guarantee for any reason. All images are taken by us and are of the actual items for sale. Most pieces are independently appraised and certified, all items will arrive clean and ready to wear or present as gifts.  Our striking necklaces, earrings, bracelets, watches and pendants are worth a look at, and unquestionably turn heads. Check out our huge selection and experience our famous customer service today!